Dave Warfield

VP of Sales, Acxiom

Dave is a Sales Executive Vice President for Acxiom, responsible for new business development activities in the financial services industry, focused on financial technology (fintech), specifically credit cards, lending, mortgage, wealth management, and banking.

Dave joined Acxiom in 2007, and has spent more than 20 years in targeted “people-based marketing” as well as more than 25 years in financial marketing, product management, sales management, and new business development.

His primary role at Acxiom is to understand the business needs and priorities of financial services clients and align their strategy and tactics with Acxiom’s solutions and services.

Prior to joining Acxiom, Dave was a senior director of business development at Epsilon Data Management, vice president/senior director of business development at Euro RSCG (formerly Brann Worldwide), and held a variety of marketing and sales/sales management positions at MoneyGram, Deluxe Corporation, and The Prudential Insurance Company.

Dave has been a guest speaker at various marketing industry conferences, such as the DMA, PIMA, and the JCG direct marketing forums.

Dave got his bachelor of business administration in marketing from St. Bonaventure University. He and his wife Vicky live in Woodbury, Minnesota.

About Acxiom:

For more than 50 years, Acxiom has consulted and partnered with industry leaders to create comprehensive solutions that drive successful outcomes for our clients. With an ever-evolving adtech and martech ecosystem, it is imperative that Financial Services brands ensure trust, transparency, and security for their customers and their data. In this session, Acxiom’s Dave Warfield will discuss the next generation of comprehensive data strategies that enable better customer experiences, within the fintech sector. In this session, Acxiom's Dave Warfield will discuss the next generation of comprehensive data strategies that enable better customer experiences within the fintech sector.

Dave Warfield

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