Martha has more than 30 years of worldwide food/agricultural development and supply chain experience. Traveling while setting up production lines and delivering projects in more than four continents, Martha has dealt with both small and industrial size farmers or suppliers, government entities, and sophisticated buyers. A few examples of experience include setting up production lines of lettuce in Arizona and Mexico to the Netherlands, banana puree from Costa Rica to Australia, peach crops from South Africa to England, processed asparagus as well as fresh mangos from Peru and Pakistan to the USA, or from India to England among many others. Parallel work included social impact programs such as government finance programs for women farmers in Mexico, bank low interest credit programs in California for small organic farmers.
She was appointed to the Board of the California Department of Food and Agriculture, the Department of Commerce Export Council, and has served on the Worldwide Advisory Board of Women for Walmart, Board of United States Hispanic Chambers of Commerce, and several additional boards.
Martha and her brothers, Gustavo, and Oscar founded Agtools Inc., a Machine Learning and Artificial Intelligence award winning software solution providing First Mile MARKET data in real time across the globe of over 500 commodities for farmers, buyers, scientists, and others in the food supply chain to execute better research, planting, harvesting, forecasting, and hedging while reducing the world’s food waste and CO2, SO2 footprint.
Formal education in chemistry and biology at LaSalle University and Javeriana University
Post graduate courses at the University of Chicago, the Tuck School of Business at Dartmouth, Stanford University Entrepreneurial and Scalability program, and the UC Davis Institute for Food, Ag & Health Entrepreneurship